CHALLENGE
Light, fun, curious, and childlike---these are the words customers use to describe their Giggly experience.
How do we communicate this to consumers before the pick the product off the shelf? How do we embody the experience we want them to have in our branding?
This was the challenge we set out to solve.
SOLUTION
Immersive, stream of conciousness storytelling put front and center.
Childlike illustrations.
A name that literally laughts with you.
We created a flexible and expansive brand system that allows for infinite skus, infinite applications, and more than enough giggles to go around.
INDUSTRY
Functional Beverage
HOW
↳Strategy
↳Naming
↳Visual Brand Identity
↳Verbal Brand Identity
↳Art Direction
↳Merch Design
