CHALLENGE
Ohmek is a new community and retreat center in Brooklyn & upstate New York. Founded by Yocheved Sidof and Yossi Sidof, Ohmek, which means "depth," is a culmination of over 20 years of teaching, hosting, and relentless growth.
We were tasked with creating a container for this fluid Ohmek world - one that could be in person or virtual, in the city or in the country, for those seeking answers and those seeking questions.
SOLUTION
With repeating, reflecting, and distorting elements, words, and photos, we developed a brand centered around the concept of exploring "underneath the underneath."
INDUSTRY
Hospitality
HOW
↳Strategy
↳Visual Brand Identity
↳Verbal Brand Identity
↳Art Direction
↳Photography
↳Website Design
TEAM
Ohmek Team: Yocheved Sidof & Yossi Sidof
Creative Directors:
Emunah Winer & Margaret Kerr-Jarrett
Writer: Allison Dobkin
Brand & Web Designer: Emunah Winer
Photography: Caitlin Greene
Web Development: Net Guru
