Nihilo is an award-winning
creative agency founded by
creative directors Emunah
Winer and Margarett Kerr-Jarrett
and based out of Columbus, OH.
We create market-defying brands and products that get picked up off the shelf, purchased, and talked about.
Ethos
The edge is where the never-before-seen brands begin to take shape. We push you past it.
We create brands that get picked up off the shelf, explored, and talked about. Our aim is to transform your product into a truly original brand, one that grabs consumer attention and holds onto it.
"Branding agency Nihilo is more adept than most at shattering stereotypes – both in the work they make, and in terms of who the agency is, and what it’s all about."
Brand, Publications, and Opinons
Five things we're for:
Smart solutions and systems, tested in real life, with real people.
Unrelenting dedication to craft and artistry, creating work that demands attention and resonates deeply.
Founders with courage. We work with clients who are prepared to invest in the process and committed to going all the way.
Deep collaboration and partnership. The best work comes from learning together. We approach every project with a sense of curiosity, excitement, and mutual respect.
Doing things right. We work dynamically but not fast - good work takes time and is always worth the wait.
Five things we're against:
Design that looks cool on the surface but is difficult to apply and misaligned with the brand or category.
Status quo design – if it blends in, it won’t stand out.
Founders chasing easy wins – forcing inauthentic stories is like mixing gin with soda because you think that’s what everyone likes. We prefer the right blend, not the easy one.
Ego – we’re not here to flex. We’re here to do what’s best for the brand, together.
Being the hero. We don’t do urgency for the sake of it, and we’re not here to save the day.
What we do is build companies. How we do it is through brand.
What we do
Brand Strategy
Market Positioning
Fundraising Strategy
Brand & Product Naming
Verbal Brand Identity
Visual Brand Identity
Brand Campaign
Creative Direction
Photography & Set Design
Bottle & Object Design
Packaging Design
Production Design
CG Renders
Brand Launch Activation
How we do it
We input and study everything you have, and then some. We dive deep into your industry, understand your competition, speak with your stakeholders and customers, and get to know your brand from the inside out. Together, we distill your brand into a simple and disruptive core concept, which we push to the limit, across any touchpoint imaginable.
Select Clients
Casa Malka Tequila, Once, Nooish, Opendor Media, Corr, Giggly, Ume, Ohmek, Decibel Health, Tablet Magazine, Olami, Trullion, Groove, Twelve
Select Press & Publications
Awards & Recognition
The One Club Bronze Cube
The One Show Shortlist
Communication Arts
The Dieline
D&AD Shortlist
D&AD Writing for Design Judge
Lovie Award Judge
It's Nice That
If you'd like to work with us, work for us, or speak to us for any reason at — we'd love to hear from you. Find us anytime at hi@nihilo.agency.
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What we do is build companies. How we do it is with brand.
350 E 1st. Ave, Columbus, OH 43209 USA
© Nihilo Agency 2024. All rights reserved