All Purpose Flower

ALL PURPOSE FLOWER

The legalization of recreational cannabis has resulted in stronger and stronger potency weed. All Purpose Flower is a low-potency product similar to the weed of yore. The low-potency stuff you smoked with your friends in high school. The kind of herb that you could roll into a joint, and smoke the whole darn thing.

Our challenge was to create a name and brand identity for this new, low potency canna-business that appealed to the very people it was made for: midwestern moms (conveniently, usa

SERVICES
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Naming, Visual Brand Identity, Verbal Brand Identity, Packaging Design

TEAM
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Verbal Creative Director Margaret Kerr Jarrett
Visual Creative Director Emunah Winer
Strategy Jules Barbara & Jesse Meighan