THE CHALLENGE
With the move towards legalization of recreational cannabis across the United States has come an interesting phenomenon: stronger and stronger potency weed.
At the same time. there's a growing movement that's asking for something else: the weed of yore. The low-potency stuff you smoked with your friends in high school. The kind of herb that you could roll into a joint, and smoke the whole darn thing.
Our challenge was to create a name and brand identity for this new, low potency canna-business that appealed to the very people it was made for: midwestern moms (conveniently, us).
THE SOLUTION
The name says it all.
All Purpose Flower is your go-to, everyday cannabis staple. With a brand and visual identity that blends modern with nostalgic, it strikes the perfect balance—delivering just what you need without overdoing it, both in its branding and its low-dose product. Simple, approachable, and effortlessly cool,
HOW
↳Strategy
↳Naming
↳Visual Brand Identity
↳Verbal Brand Identity
↳Art Direction
