THE CHALLENGE
The owner of Corr came to us looking for an identity and direction for a yet-unnamed startup consisting of a team of cardiologists, nurses, and coaches that help patients improve heart health through custom care plans, easy-to-use devices for at-home tracking, and dedicated coaching.
THE SOLUTION
The patient is the hero, Corr is the guide.
This anthem served as the central guiding principle behind all visual and verbal brand design for Corr. Inspired by Joseph Campbell's "The Hero's Journey," Corr’s brand focuses on empowering the patient as the hero, with Corr serving as the supportive guide.
INDUSTRY
Medical Technology
SERVICES
↳Strategy
↳Naming
↳Visual Brand Identity
↳Verbal Brand Identity
↳Art Direction
↳Photography
TEAM
Creative Directors: Emunah Winer & Margaret Kerr-Jarrett
Writer: Margaret Kerr-Jarrett
Designer: Joseph Hillenbrand
Product photography: Matt Martin
Type: Generator by @riptype.xyz
