Giggly - Nihilo

GIGGLY

Light, fun, curious, and childlike. These are the vibes Giggly brings to life. But how do we communicate that before customers even pick up the product? That was our challenge.

Our solution: immersive, stream-of-consciousness storytelling paired with playful, childlike illustrations. A brand that doesn’t just make you smile, it laughs with you.

Built for endless SKUs and infinite applications, the Giggly brand system is as flexible as it is joyful. Ha ha ha ha ha ha ha.

SERVICES
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Naming, Visual Brand Identity, Verbal Brand Identity, Illustration, Packaging Design

TEAM
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Verbal Creative Director Margaret Kerr Jarrett
Visual Creative Director Emunah Winer
Illustrations Emunah Winer