WHAT
Olive is a logistics company that empowers brands to save time and money across the delivery and returns cycle while giving their end customers a more premium and less wasteful ecommerce experience.
This wide-reaching project required in-depth strategy and brand architecture work that spanned Olive's formerly disjointed B2B, B2B2C, and B2C offerings. Bringing this all into one visually and verbally expressed brand that maintained its "Olive-ness" across the spectrum of communication was a uniquely complex undertaking.
No one ever expected a relationship with a logistics company.
So we delivered one.
HOW
↳Strategy
↳Subbrand Naming
↳Visual Brand Identity
↳Verbal Brand Identity
↳Art Direction
↳Photography
Olive needed a wide spectrum of brand assets to communicate across its very distinct audiences: partner retail brands (B2B), partner retail brand customers (B2B2C), and direct customers of Olive's resale branch Forward (B2C). We created a toolkit that empowered a lean internal team to maintain their authentically Olive voice while using varied tones in different circumstances.
Our goal for this photoshoot was to capture Olive's neutral packaging in a way that communicated its utility while simultaneously showcasing some of the the magical things - both new and loved - that could be contained inside of it. Oh, and look closely for Margy under that pile of clothes.
Credits:
Richie Meldrum, Strategy Consultant
Emunah Winer, Creative Director
Margarett Kerr-Jarrett, Creative Director
Sasha Valgardsson, Motion Designer
Fonts by Luzi Type and Monkey Type